Mon to Fri, 8am to 6pm Sydney time

Pricing

Pick a plan. Stay on the tools.

Every call answered, every quote followed up and every job booked, at the same prices as VCPility. Start with a 30-day free trial on Launch. All prices are in Australian dollars, per month, plus GST.

Plans and prices

Tick the add-ons you want on any plan to see your monthly price.

Starter

On the tools New

Your AI front desk

$50 + GST / month

Same price monthly or annually. Live in 60 minutes.

Start for $50

For owner-operator plumbers and handymen who need every enquiry caught and booked, without a big monthly bill.

Add-ons
  • Quoted after we check the tool.

  • Website chat widget
  • Online booking for jobs and quotes
  • CRM for every call, quote and job
  • One inbox for calls, texts, email and social messages
  • Mobile app for use on the tools
  • Google Business Profile integration

Launch

Foundation package

AI-powered front office

$170 + GST / month

Billed at $2,040 + GST a year. 30-day free trial: no set-up fee, card at sign-up, billed on day 31 unless you cancel.

Start 30-day free trial

For plumbing and handyman businesses with 1 to 5 people on the tools who lose calls while they are on the job.

Add-ons
  • Covers up to $3,000 ad spend a month, then 15% of spend. Ad spend paid by you.

  • Quoted after we check the tool.

Everything in Starter, plus

  • AI voice agent that answers and books jobs (30 minutes a month)
  • AI chatbot that replies to website forms
  • AI chatbot for Facebook and Instagram messages
  • Automatic Google review monitoring and review requests after every job
  • Quotes and GST-compliant invoices
  • Facebook and Instagram integration
  • Chat widget and calendar set up for you

Elevate

Professional package Best for growing trades

AI-powered growth team

$460 + GST / month

Billed at $5,520 + GST a year. Free StoryBrand website on annual billing.

Level up now

For established plumbing and handyman businesses with a crew and a service area to own.

Add-ons
  • Every page checked before it goes live.

  • Covers up to $3,000 ad spend a month, then 15% of spend. Ad spend paid by you.

  • Per extra branch, depot or service area.

  • Quoted after we check the tool.

Everything in Launch, plus

  • StoryBrand plumbing or handyman website
  • Service and suburb pages (blocked drains, hot water, leaks, gas fitting, handyman repairs)
  • AI voice agent (60 minutes a month)
  • Basic SEO
  • Job booking funnel
  • Google Business Profile management
  • Reputation management with drafted review replies
  • Weekly social media management
  • Service reminders for past customers (backflow testing, hot water servicing)
  • Follow-up and referral campaigns

Dominate

Premium package Most complete

AI-powered marketing department

$710 + GST / month

Billed at $8,520 + GST a year. Free StoryBrand website on annual billing.

Scale your business

For multi-van and multi-location businesses chasing residential, strata and commercial work.

Add-ons
  • Per extra branch, depot or service area.

  • Quoted after we check the tool.

Everything in Elevate, plus

  • Advanced SEO and AEO, so AI assistants name you when people ask for a plumber near them
  • Google and Meta ads management (15% of ad spend as the admin fee)
  • A new service or suburb page every month
  • Landing pages for seasonal campaigns (hot water in winter, storm and flood work)
  • Social media management
  • Advanced AI chatbot
  • AI voice agent (100 minutes a month)
  • Monthly SEO and AEO report

Custom

Built around your business

Your AI business system, made to measure

Tailored quote

Quoted in writing after a free discovery call.

Book a strategy call

For franchise groups, multi-branch operators and commercial maintenance contractors.

Add-ons and integrations are scoped into your quote.

Everything in Dominate, plus

  • Custom AI agents that manage the work
  • Custom AI workflows
  • Managed IT and essential business IT (included)
  • Multi-site dashboard
  • Integrations with the tools you already use
  • Monthly strategy sessions
  • Dedicated account director
  • Priority support

All prices in Australian dollars, per month, plus GST. Launch includes a 30-day free trial with no set-up fee: card taken at sign-up, billed on day 31 unless you cancel. Plan terms.

Compare plans

What is in each plan

Side by side, so you can see exactly what you get at each step. On a phone, scroll the table sideways.

Compare LYD Plumber plans. Prices in Australian dollars, per month, plus GST.
Plan Starter New Launch Elevate Best for growing trades Dominate Most complete Custom
Price, + GST a month
Annual billing $50 $170 $710 Quote
Month to month $50 $190 $749 Quote
30-day free trial Not included Included Not included Not included
Set-up Self-serve, live in 60 minutes Done for you Done for you Done for you
Answer and book
Website chat, online booking, CRM and one inbox Included Included Included Included
AI receptionist (voice), minutes a month Not included 30 100 Custom
AI chatbots for web forms, Facebook and Instagram Not included Included Advanced Custom
Review monitoring and requests after every job Not included Included Plus drafted replies Included
Get found
StoryBrand plumbing or handyman website Not included Not included Free on annual Included
Service and suburb pages Not included Not included Plus a new page monthly Included
SEO and AEO Not included Not included Advanced SEO and AEO Included
Google Business Profile management Not included Not included Included Included
Google and Meta ads management Not included Add-on Included (15% of spend) Included
Social media management Not included Not included Included Included
Monthly SEO and AEO report Not included Not included Included Included
Run the business
Service reminders and follow-up campaigns Not included Not included Included Included
Multi-site dashboard, managed IT, account director Not included Not included Not included Included
Get started Start for $50 Start 30-day free trial Scale your business Book a strategy call

Add-ons

Add more when you need it

Tick any add-on on the plan cards above to see your monthly price. All prices + GST.

AI-powered SEO and AEO, daily

$180 / month + GST

Daily monitoring and optimisation for Google and AI answers, plus 20 new pages a month. Every page is checked by our team before it goes live. For Elevate.

Google and Meta ads management

$300 / month annual, $350 month to month + GST

Set-up and management of your Google and Meta campaigns for Launch and Elevate. Covers up to $3,000 a month in ad spend; 15% of spend applies above that. Included in Dominate. Ad spend is paid by you.

Extra AI voice minutes

$0.68 / minute + GST

Minutes the AI spends answering your calls above your plan allowance. You set a monthly budget and can change it any month.

Additional location

$198 / month + GST

Another branch, depot or service area with full platform access. For Elevate and Dominate.

Custom integration

From $500 one-off + GST

Connect another tool you already use, such as Tradify or Fergus. Quoted after we check the tool.

AI voice budget

Estimate your AI receptionist minutes

Launch includes 30 minutes a month, Elevate 60 and Dominate 100. Use your own call numbers to see if you would go over, and what it would cost. The starting values are examples only.

Minutes used
0
Included in your plan
0
Estimated extra cost
$0.00 + GST / month

Extra minutes are $0.68 + GST each, counted only while the AI is answering calls. You set a monthly minute budget; when it is reached, calls go to your mobile or voicemail instead. Change it any month.

Plan terms

The fine print, in plain English

  • All prices are in Australian dollars, per month, plus GST.
  • Annual billing is charged at 12 times the annual monthly price. The free StoryBrand website is for annual billing, or a 12-month minimum on monthly billing.
  • Your brand, not ours: customers see your business name, logo and number on every text, email, invoice and booking page.
  • Month to month on monthly billing, with 30 days notice. You own your customer data, with a full export within 30 days if you leave.
  • Usage (SMS, calls, phone numbers and AI messages) is billed on top at rates confirmed beforehand.
  • The AI only answers from content you approve, and never gives gas, electrical or water safety advice.

Need something different, such as several branches or a franchise group? Book a strategy call for a Custom plan, quoted in writing.

Questions

Pricing questions

  • The trial is on the Launch plan. There is no set-up fee, and the AI receptionist and chatbots are included. Your card is taken at sign-up and charged on day 31 unless you cancel. During the trial you get our ready-made template set-up; the full done-for-you set-up starts when you pay.
  • Annual billing is charged at 12 times the annual monthly price and costs less per month. Monthly billing is month to month with 30 days notice. The free StoryBrand website on Elevate and Dominate is for annual billing, or a 12-month minimum on monthly billing.
  • There is no set-up fee on the Launch trial. Starter is self-serve and live in 60 minutes from our template. Launch and above include the set-up done for you.
  • GST, plus usage such as SMS, calls, phone numbers and AI messages, billed at rates confirmed with you beforehand. AI voice minutes above your plan allowance are $0.68 + GST each, up to the monthly budget you set. Ad spend for Google and Meta is paid by you.
  • Monthly billing is month to month with 30 days notice. You own your customer data, and we export it for you within 30 days if you leave. Your Google reviews stay on your Google Business Profile.
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